Blog
Insights
Notes on Shopify themes, performance, custom development and GEO/SEO.
Hand-coded Shopify themes vs. page builders: what you actually pay for
Page builders are fast to start and expensive to live with. Here is the real trade-off between drag-and-drop and hand-written Liquid — and when each makes sense.
Read →GEO for Shopify: how to get your store cited by AI search
ChatGPT, Perplexity, Gemini and Google AI Overviews now sit between shoppers and your store. Here is how to make a Shopify storefront that AI can read, trust and quote.
Read →Dawn or a custom Shopify theme? How to decide
Shopify's free Dawn theme is excellent — until it isn't. A practical guide to knowing when to stay on Dawn, buy a premium theme, or go fully custom.
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